The AI real-life use cases are now coming thick and fast. Today HubSpot CRM has announced that they have launched deep research connector with ChatGPT.

Founder and CTO Dharmesh Shah describes this as a big day. “With this new connector, with just a few clicks the 250,000+ HubSpot customers can bring CRM data right into ChatGPT and ask really sophisticated deep research queries using that data.” He further lists as example, “analyze the new contacts created in the last 90 days and surface key trends or patterns by persona, industry, and lead source, then use the insights to refine targeting in HubSpot.“

Such integration between an enterprise software and an AI platform (OpenAI in this case), unlocks several interesting and real-life use cases for AI. As the HubSpot team lists a few use cases; such integration gives new and/or enhanced capabilities for Marketing, Sales, Customer Success and Support teams.

It’s your data, unlock better insights. Significant implications for AI in Enterprise Application space.