Published on LinkedIn and amitabhapte.com on7^thDec 2025

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This week in AI – Deals, lawsuits, and the new media survival playbook

This week, traditional media finally showed its hand in the AI era.

Some chose partnership. Others chose confrontation. And together they revealed a simple truth.

Media is no longer negotiating with platforms. It’s negotiating with algorithms.

Meta struck multiple AI licensing deals with publishers, a pragmatic shift from conflict to compensation. Better to pay for data than fight over it.

Meanwhile, The New York Times went the other way, suing Perplexity for allegedly copying millions of articles. This isn’t just a copyright case. It’s a line in the sand.

“If AI becomes the new front page, who gets compensated for the journalism that trains it?”

Hollywood signalled its own adaptation curve. The $72B Warner Bros–Netflix pact is less about creative ambition and more about survival in an AI-enhanced production economy, where scale, tooling, and efficiency win.

Regulators made their presence felt too. Elon Musk’s X was fined €140M by the EU.

Australia signalled tougher accountability measures as social platforms edge closer to bans.

And then came a preview of the next frontier, Tilly Norwood, a fully AI-generated actress, no agent, no schedule, no limitations.

Cinema isn’t just being disrupted. Its economics are.

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My takeaway this weekend

This was the week media stopped asking “What is AI doing to us?”
And started showing “How we plan to survive it.”

Some will partner.
Some will litigate.
Some will scale.
Some will reinvent.

But the pattern is unmistakable.

“AI is now the terrain media must learn to operate on. The winners will defend their value, license smartly, and adapt faster than algorithms evolve.”

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Beyond AI: my mindshare – the FIFA Football World Cup Draw

Football’s biggest stage returns in 2026, stretching across the USA, Canada, and Mexico.

The World Cup isn’t just a tournament. It’s a global mood shift.

From Boston to Miami, Dallas to New York, iconic cities will host matches that celebrate talent, teamwork, and the world’s most universal language. England and Scotland will add their own chapters to the story, with fixtures that promise drama and emotion.

June to July will bring shared living rooms, late-night broadcasts, unforgettable goals, and a month-long reminder of why sport binds us.

The final at MetLife Stadium won’t just close a tournament. It will close a collective experience.

Published on LinkedIn, Substack and AmitabhApte.com on 12^th Oct, 2025

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This week in AI – OpenAI DevDay & Market Slide

The past week offered a glimpse into what the next phase of AI-driven commerce might look like.

At the centre was OpenAI’s 2025 Dev Day, where the company introduced the Apps SDK and AgentKit, enabling developers to build apps and autonomous agents directly inside ChatGPT.

Early partners, Spotify, Canva, Zillow, and Mattel, showcased how everyday workflows, from designing visuals to booking homes or creating content, can now happen seamlessly within the chat experience.

This marks a shift from “AI that answers” to “AI that acts,” embedding intelligence across workflows, transactions, and creative ecosystems.

Elsewhere, Meta continued its hiring surge, adding over 50 researchers, including Andrew Tulloch, co-founder of Mira Murati’s Thinking Machines Lab, another reminder that the race for AI talent is intensifying even as markets cool.

And markets did cool. A $770 billion slide across megacaps like Amazon, Nvidia, and others marked the Nasdaq’s worst week since April, triggered by new U.S. tariffs on China and tightening export control signals.

Cybersecurity also stayed in sharp focus, with Qantas confirming a breach impacting 5.7 million customers, a stark reminder that as intelligence scales, so must resilience.

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My Takeaway This Weekend

We got a glimpse of where AI is heading next, from chat to commerce, from tools to platforms, from answering to acting. But as innovation accelerates, markets cool and cyber risks rise, reminding us that the AI future must be built on stability, security, and societal balance, not speed alone.

The next phase of AI leadership isn’t about racing ahead; it’s about scaling responsibly.

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Beyond AI: My mindshare – Jane Goodall

Jane Goodall who revolutionized primatology sadly passed away this week. Her outstanding work revealing chimpanzees’ use of tools, complex emotions, and social intelligence, reshaped our understanding of human evolution.

Through the Jane Goodall Institute and Roots & Shoots, she turned empathy into action, inspiring generations to protect what they understand.

Jane Goodall didn’t just study chimpanzees, she redefined what it means to be human.

If you haven’t yet, listen to her BBC Desert Island Disc from 2000, a timeless lesson in grace, conviction, and quiet strength.