Tag: google

Weekend Notebook #36 – The future of work: written in code, judged by people

amitabh apte

Published on LinkedIn, Substack and AmitabhApte.com on Sept 7, 2025

In spotlight this week: When AI efficiency meets human cost

This week, AI showed us both sides of its coin: efficiency celebrated in boardrooms, uncertainty felt in households.

Salesforce announced it will cut around 4,000 jobs, the latest in a wave of Big Tech restructuring. At the same time Stanford study reinforces a point that many feared: AI adoption is already reducing jobs in predictable, routine, or entry-level tasks and creating fewer immediate opportunities for displaced workers.

One signal from industry, one from academia. Together, they tell a stark story: the AI dividend is real, but unevenly distributed. Enterprises capture productivity gains and shareholder value. Workers face uncertainty, communities disruption. AI isn’t just augmenting; it’s replacing, even in white-collar domains once thought safe.

For leaders, the message is clear: redesign jobs, not just reduce them. Reskill, rebuild ladders of opportunity, and maintain trust while pursuing efficiency. Cutting costs with AI may deliver short-term wins, but without reinvestment in people, it risks long-term fracture.

The companies that thrive won’t be those that simply shrink their payrolls; they’ll be those that create new paths for human potential.

“The future of work won’t be written by AI alone. It will be judged by how we choose to keep humans in the story.”

Noteworthy this week: what caught my eye in the AI and tech world

Robinhood and AppLovin to join S&P 500 – Robinhood’s inclusion signals fintech’s growing legitimacy. AppLovin’s 77% revenue growth and pivot to high-margin adtech position it as a rising AI-driven advertising force.

OpenAI $115B spending surge – Revised projections show nearly $80B more than expected by 2029, as OpenAI seeks control of its infrastructure. It’s bold, but aligned with megacap-level AI investment. My take: AI is no longer R&D, it’s industrial policy.

Anthropic’s $1.5B copyright settlement – The largest in U.S. history, resolving piracy of books from shadow libraries. The judge upheld training AI on copyrighted works as fair use, but the case highlights the urgent need to modernize copyright law for the AI age.

AI upends search advertising model – Ad spend in AI-driven search projected to jump from $1B in 2025 to $25.9B by 2029. From static keywords to multimodal, dimensional queries, this shift will redefine attribution, monetization, and competition in the AI-native web.

Google gets to keep Chrome – Found guilty of monopolistic practices in search, but allowed to retain Chrome and default search deals. Exclusive AI distribution contracts are banned, leaving Google free to double down on AI dominance.

India IT Inc worries on Tariffs – U.S. is weighing tariffs on Indian software exports, endangering a $283B industry reliant on U.S. clients. Combined with AI disruption, it’s a wake-up call: Indian IT must pivot from cost-based outsourcing to AI-led value creation.

OpenAI Job Platform – OpenAI plans to launch a certification program and job marketplace, aiming to train and certify 10M Americans by 2030. With Walmart as a partner, this is a direct challenge to LinkedIn, reshaping how people find and prepare for jobs in an AI-first economy.

Beyond Tech & AI: my music / media / sport “mind share” this week

The BBC Proms 2025 season is in full swing. Orchestral premieres, global folk fusions, and immersive film scores, something for everyone. My favourite this season? Anoushka Shankar’s “Chapters” performed with Robert Ames and London Contemporary Orchestra. A transcendent blend of Indian classical, electronica, and storytelling. Still available on BBC iPlayer. Don’t miss it.

In summary: my key takeaway this weekend

The accelerating march of AI is no longer a distant drumbeat it’s the rhythm reshaping our economy, work, and institutions in real time. From Salesforce’s job cuts to OpenAI’s $115B moonshot, the signals are clear: efficiency is prized, but empathy cannot be lost. Innovation without inclusion risks deepening divides.


“AI may be rewriting the rules but it’s up to us to decide who gets to stay in the game.”

Weekend Notebook #34 – From Cloud to Chip- The AI Assistant Revolution

amitabh apte

Published on LinkedIn, Substack and AmitabhApte.com on August 24, 2025

In spotlight this week: AI assistants go mainstream – Apple eyes Gemini, Google embeds it.

What if your phone didn’t just respond to you, but anticipated your needs before you spoke? This week, AI assistants took a giant leap from cloud-based helpers to embedded, proactive companions. Apple is reportedly in talks with Google to integrate Gemini into Siri, potentially transforming its underwhelming assistant into a multimodal powerhouse. While no deal is confirmed, the move signals Apple’s openness to external AI partnerships, including ongoing discussions with OpenAI and Anthropic. The goal: to bring richer, more conversational intelligence to iPhones and across Apple’s ecosystem.

Meanwhile, Google has taken a decisive leap forward with the launch of its Pixel 10 smartphone lineup, embedding Gemini AI directly into the device via its new Tensor G5 chip. The Pixel 10 series introduces features like Magic Cue, which proactively surfaces relevant info across apps, and Gemini Live, which offers real-time visual assistance based on what the phone sees. Other AI-powered upgrades include Voice Translate for multilingual calls, NotebookLM integration for smarter notetaking, and Pixel Journal for wellbeing tracking. The Pixel 10 Pro models even come bundled with a year of Google AI Pro subscription, unlocking creative tools like Imagen 4 and Veo 3.

My key takeaway: The battleground is no longer just software. It’s the device, the chip, and the ecosystem. Apple is pivoting strategically, Google is executing decisively. Both point to the same future: assistants that are native, multimodal, and deeply personal.

Noteworthy this week: what caught my eye in the AI and tech world

Meta + Midjourney – Meta has struck a deal to license Midjourney’s image-generation tech for future products. It’s a boost in visual creativity and a possible hedge against the lukewarm response to its own Llama 4. Partnerships like this are signals. Meta knows it needs an edge beyond its own labs.

Intel agrees 10% U.S. stake –Intel is selling a 10% stake to the U.S. government, one of the largest federal equity moves since the 2008 auto bailout. It strengthens chip sovereignty but also raises a hard question: what happens when governments become shareholders in the engines of tomorrow?

New turn in Nvidia’s chip for China – Nvidia has stopped producing its H20 chip for China after Beijing told local firms not to buy it, despite U.S. approval. It’s the latest flashpoint in the U.S.–China tech standoff. Critical AI infrastructure is seen as differentiator in increasing tense geo-political scenarios.

Coinbase firing engineers for not onboarding AI – Engineers who failed to adopt tools like GitHub Copilot were let go. Coinbase calls it “AI fluency or out.” Yes, fluency in AI is now non-negotiable. But enforced adoption without empathy risks losing talent and trust.

TCS opens AI-led operations centre in LATAM – A new AI-led operations centre marks its eighth in the region. Jobs, skills, and digital transformation are the pitch. Indian IT giants are exporting AI at scale, and LATAM is the next growth frontier.

TikTok to replace UK staff with AI –Over 85% of moderation is now automated, with thousands of roles at risk. Efficiency is up but user trust may not be. Platforms can’t trade human oversight for pure automation without ethical safeguards.

In summary: my key takeaway this weekend

This week marks a turning point. AI assistants are no longer cloud novelties, they’re becoming embedded essentials. Apple is courting Gemini. Google is hard-wiring it into Pixel 10. Meta, Intel, Nvidia, Coinbase, TikTok, each move adds to the same message: AI isn’t just a feature. It’s the new operating system of everything. The question now is not if you’ll use an assistant, but whose ecosystem you’ll live in.