Weekend Notebook #36 – The future of work: written in code, judged by people

Published on LinkedIn, Substack and AmitabhApte.com on Sept 7, 2025


In spotlight this week: When AI efficiency meets human cost

This week, AI showed us both sides of its coin: efficiency celebrated in boardrooms, uncertainty felt in households.

Salesforce announced it will cut around 4,000 jobs, the latest in a wave of Big Tech restructuring. At the same time Stanford study reinforces a point that many feared: AI adoption is already reducing jobs in predictable, routine, or entry-level tasks and creating fewer immediate opportunities for displaced workers.

One signal from industry, one from academia. Together, they tell a stark story: the AI dividend is real, but unevenly distributed. Enterprises capture productivity gains and shareholder value. Workers face uncertainty, communities disruption. AI isn’t just augmenting; it’s replacing, even in white-collar domains once thought safe.

For leaders, the message is clear: redesign jobs, not just reduce them. Reskill, rebuild ladders of opportunity, and maintain trust while pursuing efficiency. Cutting costs with AI may deliver short-term wins, but without reinvestment in people, it risks long-term fracture.

The companies that thrive won’t be those that simply shrink their payrolls; they’ll be those that create new paths for human potential.

“The future of work won’t be written by AI alone. It will be judged by how we choose to keep humans in the story.”


Noteworthy this week: what caught my eye in the AI and tech world

Robinhood and AppLovin to join S&P 500 – Robinhood’s inclusion signals fintech’s growing legitimacy. AppLovin’s 77% revenue growth and pivot to high-margin adtech position it as a rising AI-driven advertising force.

OpenAI $115B spending surge – Revised projections show nearly $80B more than expected by 2029, as OpenAI seeks control of its infrastructure. It’s bold, but aligned with megacap-level AI investment. My take: AI is no longer R&D, it’s industrial policy.

Anthropic’s $1.5B copyright settlement – The largest in U.S. history, resolving piracy of books from shadow libraries. The judge upheld training AI on copyrighted works as fair use, but the case highlights the urgent need to modernize copyright law for the AI age.

AI upends search advertising model – Ad spend in AI-driven search projected to jump from $1B in 2025 to $25.9B by 2029. From static keywords to multimodal, dimensional queries, this shift will redefine attribution, monetization, and competition in the AI-native web.

Google gets to keep Chrome – Found guilty of monopolistic practices in search, but allowed to retain Chrome and default search deals. Exclusive AI distribution contracts are banned, leaving Google free to double down on AI dominance.

India IT Inc worries on Tariffs – U.S. is weighing tariffs on Indian software exports, endangering a $283B industry reliant on U.S. clients. Combined with AI disruption, it’s a wake-up call: Indian IT must pivot from cost-based outsourcing to AI-led value creation.

OpenAI Job Platform – OpenAI plans to launch a certification program and job marketplace, aiming to train and certify 10M Americans by 2030. With Walmart as a partner, this is a direct challenge to LinkedIn, reshaping how people find and prepare for jobs in an AI-first economy.


Beyond Tech & AI: my music / media / sport “mind share” this week

The BBC Proms 2025 season is in full swing. Orchestral premieres, global folk fusions, and immersive film scores, something for everyone. My favourite this season? Anoushka Shankar’s “Chapters” performed with Robert Ames and London Contemporary Orchestra. A transcendent blend of Indian classical, electronica, and storytelling. Still available on BBC iPlayer. Don’t miss it.


In summary: my key takeaway this weekend

The accelerating march of AI is no longer a distant drumbeat it’s the rhythm reshaping our economy, work, and institutions in real time. From Salesforce’s job cuts to OpenAI’s $115B moonshot, the signals are clear: efficiency is prized, but empathy cannot be lost. Innovation without inclusion risks deepening divides.


“AI may be rewriting the rules but it’s up to us to decide who gets to stay in the game.”

Weekend Notebook #35 – Meta’s AI Avatars and the Fragile Ethics of Innovation

Published on LinkedIn, Substack and AmitabhApte.com on August 31, 2025


In spotlight this week: Meta’s AI Personas: Innovation or Identity Overreach?

What happens when innovation runs ahead of consent? This week, Meta reportedly created dozens of AI chatbots using celebrity likenesses including Taylor Swift and Anne Hathaway without their consent. Some of these bots engaged in flirty or sexually suggestive conversations, breaching Meta’s own safety policies and raising profound questions about identity rights, digital personas, and the limits of generative AI.

Meta has scrambled to add safeguards: restricting teen access to certain avatars, retraining systems to avoid self-harm or sexualized responses. But the episode exposes the fragility of today’s AI guardrails and how easily they can crack at scale.

My takeaway: Generative AI isn’t just about what’s possible it’s about what’s permissible. The real test for platforms isn’t whether they can scale avatars, but whether they can respect identity and prevent harm at scale.


Noteworthy this week: what caught my eye in the AI and tech world

Leadership & Power

  • 2025 TIME100 AI – Recognizes leaders from Sam Altman to Pope Leo XIV to artist Refik Anadol, a reminder that AI’s future is being shaped at the intersection of capital, conscience, and culture. Can such diverse voices steer AI toward stability or will power remain concentrated?

Earnings & Investment

  • Nvidia’s blowout quarter – Sales jumped 56%, profits 59%, cementing Nvidia as the world’s most valuable company. AI infrastructure spending shows no sign of slowing.
  • Alibaba’s AI surge – Triple-digit revenue growth in AI products and 26% in cloud sales lifted shares 9%. Strategic AI bets are reshaping market confidence in China.

Geopolitics

  • China’s pragmatic AI – Focused on agriculture, healthcare, and public services with smaller, efficient data centers. Unlike the US’s AGI race, China is optimizing what works now — a strategy that may prove more scalable and globally influential.
  • India’s Reliance + Google + Meta alliance – A $100M joint venture to deliver sovereign, enterprise-ready AI. Backed by clean-energy-powered cloud and open-source deployment, it raises the question: how will India balance sovereignty with global interoperability?

Consumer Shifts

  • Rise of AI shopping agents – Bots that search, recommend, and purchase on behalf of users are reshaping e-commerce. What happens to brand identity — and consumer choice — when machines, not people, drive the cart?

In summary: my key takeaway this weekend

Meta’s avatar scandal shows the ethical fragility of innovation: consent and identity rights cannot be afterthoughts. Meanwhile, the global AI race from TIME100 leaders to China’s pragmatism and India’s sovereign ambitions underscores how deeply AI is becoming personal, cultural, and geopolitical.

“AI is scaling faster than trust. The question for leaders is whether ethics can catch up.”