Published on LinkedIn and amitabhapte.com on 26th Oct, 2025
This week in AI – The web starts thinking
For three decades, the web browser has been the quiet constant of our digital lives, a passive frame for everything else that changed. This week, that frame began to think.
OpenAI’s new Atlas browser isn’t built for people to browse the web; it’s built for agents to operate within it. Atlas can reason, navigate, and act, booking flights, summarising research, filling forms, all on our behalf. Two days later, Microsoft’s Copilot Mode in Edge arrived, turning every tab into a live workspace that understands context, compares options, and completes tasks without a single click.
The world’s most familiar software is being rewritten around intelligence. If the 2000s belonged to search and the 2010s to apps, the 2020s may belong to interfaces that think. Browsers are no longer windows; they’re companions that interpret intent and orchestrate action.
Behind these headlines runs a deeper current. Microsoft’s autumn Copilot release, with twelve major updates and its own MAI multimodal models, marks a pivot from OpenAI reliance to proprietary reasoning. Anthropic’s million-TPU deal with Google shows that the new scarcity isn’t data but energy. Mondelez, cutting marketing costs through generative workflows, and CrowdStrike, fusing AI with cybersecurity, prove that intelligence is moving from experimentation to execution.
Even hardware is catching the drift: Alibaba’s AI glasses and Amazon’s smart lenses for delivery drivers bring cognition to the edge of human experience, while Google’s quantum breakthrough, computing 13,000 times faster than a supercomputer, points to the next epoch altogether.
Across all of it, a single idea connects the dots, context is the new code.
The most powerful systems will not just know more; they’ll understand where they are, who they serve, and why it matters.
This is not just a redesign of software; it’s the quiet re-architecture of digital work, where intent meets intelligence and the interface becomes the collaborator.
Beyond AI: my mindshare – Jurgen Klopp on Leading with Energy
Leadership, like football, is a game of emotion and endurance. In his conversation with The Diary of a CEO, Jurgen Klopp reflected on self-discipline, love, and drive, the unseen engines behind his years at Liverpool. His philosophy is deceptively simple: “The first person you have to lead is yourself.”
He spoke of turning pressure into purpose and building systems that run on belief as much as strategy. His famous gegenpressing mantra, “If you are not Lionel Messi, you have to defend”, is less about tactics than about trust and accountability.
For leaders navigating transformation, Klopp offers a playbook for the AI age:lead yourself first, energise others through clarity, and remember that resilience is a renewable resource.
Amitabh Apte 